Saludos
Hispanos and supplier diversity departments share a common goal to increase
business opportunities for Hispanic owned companies.
Background
Saludos
Hispanos is a media company dedicated to encouraging Hispanics to strive for
excellence in both career and academic pursuits. To that end we continually seek
to provide new tools for success to that audience, and take pride in our
pioneering spirit. The company was founded over 35 years ago, with the
publication of Saludos Hispanos Magazine-the very first national bilingual
magazine of its kind, featuring articles on Hispanic culture, role models,
business leaders, careers and education. In 1995, the company went on-line with
Saludos.com offering a unique array of information and resources to Hispanic
students, jobseekers and others. Over the years, hundreds of employers
interested in recruiting bilingual/minority candidates have also come to Saludos
for assistance in finding qualified, degreed applicants in every field and
discipline. The Saludos resume database now includes over 15,000 bilingual
degreed applicants, and the website has been recognized by Career X Roads, the
Wall Street Journal, and several others as one of the best sites for jobseekers.
Saludos has partnered with 1300 schools, colleges and universities, and is
linked to the career services sites of many colleges and universities. In
addition, Saludos has achieved recognition among educators through its
participation in many job fairs all over the country. Saludos has also produced
several of our own including on-line job fairs and a live two-day event in
Puerto Rico. Among other endeavors, the company has also produced several
educational videos, a CD-ROM, and other materials and specialty publications.
Mission:
"Opening Doors. Fulfilling Dreams."
It
is the mission of Saludos Hispanos to utilize all of our resources for the
purpose of facilitating positive interaction between the various members of our
target market. We want to become a conduit between Hispanics and the public and
private sector. A two-way connection linking Hispanics and bilingual job seekers
with corporate, government, educators and others who seek to reach this audience
whether for recruitment or to promote themselves while supporting diversity and
success for all Hispanics. And at the same time, we seek to link qualified
students, educators and government resources to Hispanic business owners
offering them assistance and resources, particularly in regard to the lucrative,
but often confusing area of government contracting and procurement. Saludos
Hispanos believes that by working together as a community, the result will be
growth and greater success for all.
Capabilities
·A
well-designed, easy to use, and established forum to disseminate information and
to connect people.
·Strong
presence on web search engines and directories.
·Broadcast
and targeted E-mail.
·Internet
partners: web portal sites, university and college sites, career placement and
job search sites.
·Marketing
collateral, printed materials and special events promoting the magazine and the
web site.
·Contacts
and Public Relations: longstanding relationships and extensive mailing list
including corporate clients, government agencies, schools/school districts,
colleges/universities, Hispanic owned businesses, minority and professional
organizations, Hispanic job seekers and students.
·Experience
producing on-line projects and events including: interactive advertiser sites
("lob fair booths"), on-line job fair events including guest
"speakers", on-line chats and one-on-one "IChat" job
interviews).
Proposal
Objectives
One
of our main objectives is to form a strategic alliance with supplier diversity
departments. Working together, we can increase exposure of your organization and
at the same time improve your chances of getting "set aside" or
government contracts. By participating in the program you will greatly improve
your chances for success without leaving your office. When you have your
organization listed and your company profile added to the program you will be
creating an action plan that identifies your organization as one who is
aggressively seeking new business opportunities and you will also be letting
thousands of potential clients know more about your company and the goods and
services it provides. Our goals are:
1.To give your organization a website presence on our award-winning site,
Saludos.com.
2.To provide written exposure through an online profile in Saludos Hispanos
magazine.
3.To
help expand new business opportunities and to provide recognition for your
company and Saludos Hispanoscan be
achieved by having your organization participate in the Saludos Hispanos
program.
4.
By
working together, Saludos Hispanos and supplier diversity departments can bring
additional public awareness to your organization and provide increased
opportunities for the Hispanic community. Together, we can accomplish our mutual
goal of seeking opportunities for growth and advancement--a goal that will
ultimately benefit America.
